Typography - Google & HMCT

This competition brief required me to find a genre, song or musical movement that best represents a cause and use typography to bring it to life. In addition to this, I had to create a typography-led, integrated graphic design campaign that uses Google Fonts with both physical and digital elements to inspire your audience to discover more about the issue(s) and where relevant, spark a call to action.

I paired Hip-Hop lyrics and typography with voices from African-American communities that have been affected by police brutality.

This campaign aims to encourage thought-provoking conversations and empowers people to demand change.

Dimensions - 6-sheets – 1.8m x 1.2m